Technology moves fast and we can either keep up or miss out on advancements which benefit our businesses. QR codes have exploded over the past year and they have proven to be a continual experiment for organizations. They can be a fun way to lead consumers to videos, pictures, mobile information, and more that is accessible with a simple scan.
There are multiple ways to use QR codes for your business. According to the ScanLife’s Mobile Barcode Trend Survey, the most popular uses of 2D mobile barcodes are:
- Watching videos
- Downloading applications
- Social media
- Loyalty programs
QR Codes Provide Immediate Response Mechanisms
As soon as the ad or marketing pitch catches your eye, you scan and view. There isn’t a delay between the interest and the response. This eliminates the drop in response rates that comes when people are required to type in URLs by hand or write down information on a piece of paper. QR codes are like the impulse buy at the retail store.
QR Codes Capitalize Mobile Culture
Today’s consumer culture is increasingly mobile, but how mobile isn’t always obvious. According to Accenture, nearly two-thirds, or 61 percent, of consumers access the Internet via their smartphone.
Another important benefit QR codes bring to the printing industry is the ability to bridge the gap between offline and online media. Linking business cards, flyer’s, brochures, posters, and billboard to an online site enables consumers to quickly connect with your data, sales offer, or latest update.
QR codes are a mobile gateway and should be treated as such. They can open a new line of customer engagement, add a competitive advantage, and show innovation.